Back in my shop days, I had a few lines I’d use on the sales floor. None of them were dishonest, but they were well-practiced. For instance, when breaking down multiple helmet price points, I’d open with something like “This $70 one had to pass all the same safety tests as this $170 one. You get lighter weight and better ventilation from the $170 helmet, not necessarily more safety.” But things have changed. Now, chances are, you are getting more safety the more you spend, which is complicated. Given the potential consequences, everyone should have the safest helmet possible regardless of the costs … right?