Adam Von Rothfelder is very rarely at a loss for words.

The former MMA star and competitor on NBC's fitness competition show Strong, practically bubbles over with energy, nutritional acumen and fitness know-how, but these days it's his STRONG Coffee Company that’s doing the talking.  

Von Rothfelder launched STRONG Coffee in 2018 and went beyond the basic beans for a coffee that delivers on taste and exceptional nutritional benefits. The blend of instant organic coffee, grass-fed collagen protein, and MCT oil powder work together to fuel the body and mind for hours. STRONG Coffee is non-GMO, soy-free, gluten-free, paleo-friendly and made with ingredients free of allergens. 

Von Rothfelder keeps his eye on all things fitness and nutrition, and speaks to diet trends like intermittent fasting and Keto.

When it comes to breakfast, Von Rothfelder believes it’s smart to start the day fueling your body.  

“Breakfast is an action,” Von Rothfelder says. “Intermittent fasting came from just fasting, whether it’s chosen or starvation thing. In my opinion, it’s not the best way to lose weight. Breakfast isn’t a food group, it’s an action. You need protein to start your engines and good fats for your brain.  

Von Rothfelder’s training CV lists a who’s who of influential business leaders and elite athletes. He applied his years of personal training with his nutrition knowledge to create a coffee that offers healthy benefits and great taste. 

LifeToGo is pleased to work with Von Rothfelder, introducing the STRONG Coffee selection to our community.