When it comes to home fitness equipment, Peloton is the OG. The brand didn’t just make it possible to train from home, they provided a portfolio of high-end equipment that looks premium, performs exceptionally well, and keeps customers coming back for more. Now, with a sizable boom in sales due to the COVID-19 pandemic, and a 40 percent rise in All Access Members taking strength workouts, Peloton is leveling-up their offerings.
“When we launched Peloton, we knew we were onto something special,” John Foley, Peloton’s CEO and co-founder said in a press release. “Now, eight years later, we have a passionate global community of 2.6 million Members, and we feel like we’re just getting started, in terms of how we can impact the health and well-being of people worldwide through our platform, content and products. Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we’ll be able to offer access to Peloton’s best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.”