Why is Bike Retail Booming in the Time of Coronavirus?

Why is Bike Retail Booming in the Time of Coronavirus?

Lately, I’ve been preoccupied with news about races being postponed, events getting cancelled and trailheads sprouting caution tape. All the while, normal people have been flocking to bike shops and, thankfully, they’ve been allowed to. Shops being deemed “essential services” has been a hot topic since the outbreak, with some brands even encouraging riders to reach out to their representatives to ensure that they have the right to stay open. Now, business is booming at those shops, and we wanted to find out exactly who and what is behind that boom.

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