We don’t want to sound prematurely optimistic or anything, but things are finally starting to look up for the bruised and battered travel industry (the CDC just announced fully vaccinated travelers can travel domestically without getting tested or self-isolating).
After a year of insufferable stagnation, President Biden’s recent announcement of expanded vaccine rollouts has offered a glimmer of hope for the summer travel season. Suddenly, stir-crazy travelers are starting to dust off their luggage and fantasize about their first post-pandemic getaway.
One of the biggest trends poised to emerge is booking meaningful trips at socially and environmentally responsible hotels that give back. Sure, the sustainability movement has been swelling for years. But nowadays, the concept is shifting from “nice-to-have” to “need-to-have.”